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Digital Product Playbook

How to Create and Sell a Popular Digital Product on Autopilot!

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Created by Tara McKenna

Author, Content Creator, and Digital Marketing Coach

How much would your life change if you could make sales on autopilot?

 

What if you could...

Have extra cash to put towards groceries and rent, or build a 6- or 7-figure business

Experience the freedom of working whenever you want, wherever you want

Feel confident with the systems you've built knowing that they'll work for you 24/7

Make sales in your sleep (because of the systems and automations!)

Finally feel like you can live your life to the fullest

Contribute in a big way to causes you care about

Imagine this:

You wake up in the morning feeling refreshed and ready to take on your day. You spend a couple of hours checking on your sales (yay!), responding to some messages, creating and publishing content.

 

Then that's it, you're done! You can now enjoy more important things in your life!

 

Regardless of what's going on in your life, you feel calm and in control.

 

An automated digital product business can give us peace and freedom in our lives

Instead of feeling overwhelmed, you can have a calm nervous system

 

Automated Business = Freedom = Live Your Best Life

 

Don't walk, run!

 

Take back your life and start building your automated business with digital products...

 

There's so much more life you could be living if you were making sales on autopilot!

 

Choose to thrive, it's your turn ↓

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What's included in the course?

An easy process for creating a crazy popular and profitable digital product from scratch with quick market research tips (even if you have no idea what to sell yet!)
 

Access to my go-to checklist of what makes a successful digital product (no more throwing spaghetti at the wall to see what sticks!)

A formula to help you niche down your topic, and to get super specific with your digital product (in order to stand out!) based on your knowledge, experience, and passions (you don't need to be an expert, just a few steps ahead of your audience!)

Clear direction on how to make any type of digital product (e.g., online course, PDF guide, templates) with no fancy equipment needed

Pricing strategies to help you price and package your digital product to sell like hotcakes

Step-by-step ManyChat tutorials to create simple automations for Instagram™ and Facebook™ in under 5 minutes (my fave digital marketing tool!)

A complete guide (with examples) to creating Instagram™ content that sells, with two frameworks that work for any niche! (Hint: this is the type of content that fuels growth, views, engagement, followers, and sales!)

A full breakdown of exactly what to do if your digital product isn’t selling (making this course perfect for you even if you’ve already tried to create and sell a digital product on your own, and it hasn’t worked out yet!)

Best practices to be successful in selling your own digital products, no matter where you’re starting (whether you’re a newbie, or a well-seasoned entrepreneur / content creator)

A behind-the-scenes look at my fully automated sales funnel for making sales on autopilot without being tied to your laptop or phone (even while you sleep!) → here’s a sneak peek:

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Get it now for $50*

*On sale, get over 85% off!

The Step-by-Step Process:

1

Pick your super popular digital product based on market research

2

Make your digital product (fast, easy, and inexpensive)

3

Price and package your digital product to sell like crazy

4

Set up simple systems to make sales smooth and seamless

5

Create automations so you can make sales while you sleep

6

Launch and sell your digital product with IG content that sells!

Sneak Peek of the Course:

All you have to do is follow along with the video trainings and complete the actions outlined in the step-by-step checklist!

 

There's no guesswork here -- everything you need to do to be successful selling digital products on autopilot is covered for you in this course!

Course Outline:

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Will this work for me?

This awesome online course is for...

Coaches, consultants and service providers

Content creators and influencers

Any niche, any industry

Established business owners

Anyone who is just starting out

Frequently Asked Questions

What is a digital product?

A digital product is selling something within your knowledge and expertise to help a customer solve a specific problem they have and delivering it to them in a digital format.


Examples include: ebooks and guides, online courses, training sessions, templates and tools, webinars and workshops, printables, audio courses, and so much more!

 

And don’t worry if you “don’t feel like an expert”; you just need to be a few steps ahead of the people you’re selling to!

What if I don’t have a product to sell yet?

Great! If you don’t have anything to sell yet, this course is perfect for you to start from scratch.

 

This course is also ideal for you if you’ve already tried to create and sell a digital product without success yet, or you simply want to learn more!

Does this work for any niche?

This business model truly works in any niche and in any industry. I’ve sold digital products in 3 different niches: zero waste, decluttering, and digital marketing. It’ll work for you, too, no matter your niche​!

What if I don’t have a big following?

This system works for any audience size! When I started a brand new account on Instagram™ (@mindfully_tara) using the strategies I teach in this course, I grew my account to 4K followers in 6 months, an email list of 2K subscribers, and sold multiple different types of digital products (workbook, email challenge, PDF guide, and eventually a full course bundle). I use this as a case study in the course!

Full transparency: If you’re completely new to creating content on Instagram™ and you’ve never done ANY of this before, you will want to give yourself some patience as you learn and grow. It will take longer for someone brand new than someone who already has an audience and experience creating content. That said, if you plan to run ads, then things will move quicker!

 

Overnight success isn't a thing. Sure, you might go viral, but that's a bonus, not a guarantee. Be willing to put in the time and work upfront in order to enjoy your passive income business once the ball starts rolling! Because when it does start rolling, that's when the magic happens!

 

Remember, we all start at 0. And that’s okay! It's totally normal, and not enough coaches online share this truth. This course will meet you where you’re at :-)

Screenshots from @mindfully_tara:

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(And yes, I always "like" my own content lol! And you should too!)

Hi, I'm Tara McKenna, content creator, author, and digital marketing coach. A few years back I started a blog that became expansive and global.

 

Across social media, I grew my community to over 450K. I also grew an email list with thousands of subscribers, worked with 100+ brands on paid collaborations, and gained some celebrity followers and shout-outs along the way.

Now I help people learn how to make sales on autopilot with digital products and to take their brands to the next level with the best digital marketing strategies.

 

I'm doing this so that more people feel empowered to build financial freedom in order to live life on their own terms. If thriving is your vibe, you're in the right place!

 

Selling my very first digital product (a how-to guide PDF) back in 2018 helped me land my book deal, as well as providing extra income in my business.

 

The opportunities that come with selling digital products are limitless, and I'm here to help you create and sell digital products so you can reach your goals in business and life!

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You may have seen me featured here:

© 2024 Tara McKenna. All Rights Reserved.

This site is not a part of the Facebook website or Facebook Inc.

Additionally, This site is NOT endorsed by Facebook in any way.
FACEBOOK is a trademark of FACEBOOK, Inc.

Please note that results are not guaranteed and your results will be based on your efforts and circumstances. All business entails risk and requires massive and consistent action. If you don't accept that, please do not purchase this course.

Additionally, due to the nature of digital products, we do not offer refunds.

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